The Full Story
LG CHI
The art and science of hair color innovation

CHI and LG H&H scientists have teamed up to innovate the hair dye industry.
LG engineers joined forces with CHI Color mastermind Farouk Shami and his team of artisans and master hair colorists to create the CHI Color Master Factory, which can create unlimited shades of hair color!
You can customize your own color schemes making the possibilities endless! Farouk Systems is proud to continue its mission of education, environment and innovation.
Features & Benefits
- 108 shades to choose from the Color Chart
- Color without ammonia and PPD
- Over 30,000 hair color composition suggestions
- Color emulsion
-Tone on tone paint
- Permanent paint
- Covering the whites
- Lift and tone up to 4 levels
- Restore natural color
- Simulation of the final result
- Saving time in the hair salon.
30% reduction of waste to the environment
Innovative, creative technique that changes the way you dye your hair!
Royal Treatment Professional
The Royal Treatment Professional series is a new hair care system for the professional industry from the globally recognized CHI brand. Combining quality, pure ingredients with the latest and most innovative hair technology, it allows professionals to transform clients' hair. The extraordinary benefits of white truffle, pearl and aloe vera, containing vitamin B, amino acids, proteins and moisturizers.
This sulfate- and paraben-free system is a rich range designed to create and maintain healthy, beautiful hair, producing exceptional results.


